Managing Successful Products, Services, and Brands

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Dropping the product from the company’s ... Harvesting A company retains the product but reduces marketing costs 18 . This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in ...

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Managing Successful Products, Services, and Brands ... Managing Successful Products, Services, and Brands ...
Dropping the product from the company’s ... Harvesting A company retains the product but reduces marketing costs 18 . This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in ...
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