Online File W4.1 A Model of Consumer Behavior Online

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Chapter Four: Online Consumer Behavior, Market Research, and Advertisement 1 For decades, market researchers have tried to understand consumer behavior, and they have summarized their findings in various models. The purpose of a consumer behavior model is to help vendors understand how a consumer makes a purchasing decision.

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Online File W4.1 A Model of Consumer Behavior Online Online File W4.1 A Model of Consumer Behavior Online
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